Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions
Document Type
Conference Proceeding
Conference Title
Society for Marketing Advances
Location
Louisville, KY
Date of Presentation
1-1-2017
Recommended Citation
Albinsson, P. A.,
Huhmann, B.,
&
Burman, B.
(2017).
Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.
Paper presented at Society for Marketing Advances in Louisville, KY.
https://scholarlycommons.pacific.edu/esob-facpres/183
