Can Price Discounts Backfire? Examining Predictions from Partitioned Pricing, Prospect Theory and Mental Accounting
Document Type
Conference Proceeding
Conference Title
Society for Consumer Psychology
Location
San Antonio, TX
Date of Presentation
1-1-2013
Recommended Citation
Guba, A.,
Burman, B.,
Biswas, A.,
&
Srivastava, J.
(2013).
Can Price Discounts Backfire? Examining Predictions from Partitioned Pricing, Prospect Theory and Mental Accounting.
Paper presented at Society for Consumer Psychology in San Antonio, TX.
https://scholarlycommons.pacific.edu/esob-facpres/182
