Consumer Evaluations of Price Discounts vis-à-vis Shipping costs: Prospect theory and Mental Accounting
Document Type
Conference Proceeding
Conference Title
Behavioral Pricing Conference
Organization
Wayne State University
Location
Detroit, MI
Date of Presentation
1-1-2012
Recommended Citation
Burman, B.
(2012).
Consumer Evaluations of Price Discounts vis-à-vis Shipping costs: Prospect theory and Mental Accounting.
Paper presented at Behavioral Pricing Conference in Detroit, MI.
https://scholarlycommons.pacific.edu/esob-facpres/179
