Retailer and Price Expectations: Understanding Online and In-Store Tactics
Document Type
Conference Proceeding
Conference Title
American Marketing Association
Location
Chicago, IL
Date of Presentation
1-1-2015
Recommended Citation
Guba, A.,
Burman, B.,
Biswas, A.,
&
Srivastava, J.
(2015).
Retailer and Price Expectations: Understanding Online and In-Store Tactics.
Paper presented at American Marketing Association in Chicago, IL.
https://scholarlycommons.pacific.edu/esob-facpres/174
