The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability Due to the Pandemic
Document Type
Conference Proceeding
Conference Title
Academy of Marketing Science Conference
Location
Monterey Bay, CA
Date of Presentation
5-25-2022
Recommended Citation
Burman, B.,
&
Ruvalcaba, C.
(2022).
The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change towards Environmental Sustainability Due to the Pandemic.
Paper presented at Academy of Marketing Science Conference in Monterey Bay, CA.
https://scholarlycommons.pacific.edu/esob-facpres/169
