Hotel Advertising: Consumer Evaluations Through Price Cues

Authors

Bidisha Burman, Appalachian State University
Pia Albinsson, Appalachian State University

Document Type

Conference Presentation

Conference Title

Academy of Marketing Science Conference

Date of Presentation

January 2015

Recommended Citation

Burman, B., & Albinsson, P. (2015). Hotel Advertising: Consumer Evaluations Through Price Cues. Paper presented at Academy of Marketing Science Conference.
https://scholarlycommons.pacific.edu/esob-facpres/165