The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract

Authors

Pia Albinsson, Appalachian State University
Bruce Huhmann, Virginia Commonwealth University
Bidisha Burman, University of Mary Washington

Document Type

Conference Presentation

Conference Title

Academy Marketing Science Conference

Date of Presentation

May 2018

Recommended Citation

Albinsson, P., Huhmann, B., & Burman, B. (2018). The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract. Paper presented at Academy Marketing Science Conference.
https://scholarlycommons.pacific.edu/esob-facpres/161