The Service Environment: Functional or Fun, Does it Matter?

ORCiD

0000-0003-4244-6767

Document Type

Article

Publication Title

International Journal of Culture, Tourism and Hospitality Research

ISSN

1750-6182

Volume

3

Issue

3

DOI

10.1108/17506180910980500

First Page

187

Last Page

192

Publication Date

8-1-2009

Abstract

Purpose: The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings.

Design/methodology/approach: This editorial introduces the papers in this special section.

Findings: Atmospherics plays a significant role in determining how consumers and patrons perceive and interpret hedonic services.

Originality/value: The first study examines how atmospherics can impact the overall meanings patrons attach to visiting a hedonic facilities. The second study looks at the role of promotional materials on setting the tone for fringe festivals. The third study investigates the role of atmospherics in green consumerism.

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