Making strategy “Real”: Using reality television for innovating teaching approaches
Document Type
Article
Publication Title
International Journal of Management Education
ISSN
1472-8117
Volume
17
Issue
3
DOI
10.1016/j.ijme.2019.100304
Publication Date
11-1-2019
Abstract
Management instructors struggle to ensure that students understand and are engaged with the course material. Strategic management concepts present a particular challenge since many of them can be complex and are thus difficult to teach. We discuss how using a visual media case – a competitive reality television series – allows for more effective learning across a wide range of management topics. We demonstrate how a specific series can be used to teach multiple subjects or a single topic. Additionally, we show how inductive and deductive teaching methods can be utilized successfully. Student reactions are a valuable indicator of teaching effectiveness, so we also provide student feedback from their experience with the program.
Recommended Citation
Szyliowicz, D.,
&
Green, T. G.
(2019).
Making strategy “Real”: Using reality television for innovating teaching approaches.
International Journal of Management Education, 17(3),
DOI: 10.1016/j.ijme.2019.100304
https://scholarlycommons.pacific.edu/esob-facarticles/324
