The effects of norms and self-monitoring on helping behavior

Document Type

Article

Publication Title

Journal of Behavioral Studies in Business

ISSN

1941-5508

Volume

2

First Page

1

Last Page

10

Publication Date

5-1-2010

Abstract

A scenario-based experiment was used to test five hypotheses concerning group and individual predictors of individual intentions to perform helping behavior in a group. The results of an ANCOVA indicated that descriptive helping norms, personal helping norms, and selfmonitoring perceptions were positively associated with individual intentions to perform helping behavior. The findings underscore the value of considering the group context in which helping behavior operates. Implications for theory and practice are discussed.

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