Predicting the Helpfulness of Online Reviews-A Replication

Document Type

Article

Publication Title

International Journal of Human-Computer Interaction

ISSN

1044-7318

Volume

29

Issue

2

DOI

10.1080/10447318.2012.694791

First Page

129

Last Page

138

Publication Date

1-1-2013

Abstract

This article presents the findings of a replication study on the helpfulness of online reviews. The replication study utilized similar data and analysis procedures as the original study. However, the regression model reported in the original study could not be reproduced, forcing us to develop an entirely different model that had only three independent variables that could be verified as significant predictors of review helpfulness. In addition, the R2 produced by the replication study was much smaller than the R2 reported in the original study. Possible causes for the differences and implications of the new findings are discussed. © 2013 Copyright Taylor & Francis Group, LLC.

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