An empirical study of corporate Web site usability

Document Type

Article

Publication Title

Human Systems Management

ISSN

0167-2533

Volume

22

Issue

1

DOI

10.3233/HSM-2003-22103

First Page

23

Last Page

36

Publication Date

1-1-2003

Abstract

Although corporate Web sites play many important roles in the modern business world, there is a surprising lack of empirical studies on their user interface. This study collected data from 50 Web sites owned by large international organizations. Analysis of the study's data: (1) provides an overview of the trends in corporate Web site design, (2) shows that many Web developers voluntarily adopt certain design conventions, and (3) indicates that most corporate Web sites do not make good use of multimedia capability. It further shows that, although some usability principles have been implemented, there is much room for improvement.

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