Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Document Type
Article
Publication Title
International Journal of Electronic Marketing and Retailing
ISSN
1741-1025
Volume
1
Issue
2
DOI
10.1504/IJEMR.2006.011031
First Page
155
Last Page
168
Publication Date
1-1-2006
Abstract
This article examines consumers’ perceptions of search and shopping intentions, at different levels of discounts across two different shopping environments – traditional ‘brick and mortar’ and the internet. An experiment was conducted to examine the proposed hypotheses and the results indicate that while search intention is not different in the two environments, shopping intention of the consumers differ at varying discount levels. © 2006 Inderscience Enterprises Ltd.
Recommended Citation
Das, N.,
Burman, B.,
&
Biswas, A.
(2006).
Effect of discounts on search and shopping intentions: the moderating role of shopping environment.
International Journal of Electronic Marketing and Retailing, 1(2), 155–168.
DOI: 10.1504/IJEMR.2006.011031
https://scholarlycommons.pacific.edu/esob-facarticles/142
