One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction

Authors

Bidisha Burman, University of Mary WashingtonFollow
Pia A. Albinsson, Appalachian State University
Eva Hyatt, Appalachian State University

Document Type

Article

Publication Title

Journal of Hospitality Marketing and Management

ISSN

1936-8623

Volume

25

Issue

8

DOI

10.1080/19368623.2016.1168334

First Page

1010

Last Page

1033

Publication Date

11-16-2016

Abstract

This research examines how different levels of amenity charge transparency in hotel services affect consumers’ prepurchase and postpurchase evaluations in low- and high-priced hotels. Results show that consumer responses to different levels of transparency of amenity pricing information on hotel websites vary from prepurchase to postpurchase across high- and low-priced hotels. Results support using a high amenity charge transparency strategy, especially for low-priced hotels. Managers should think beyond consumers’ immediate purchase decisions and consider consumer postpurchase reviews and future repeat purchases.

Recommended Citation

Burman, B., Albinsson, P. A., & Hyatt, E. (2016). One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction. Journal of Hospitality Marketing and Management, 25(8), 1010–1033. DOI: 10.1080/19368623.2016.1168334
https://scholarlycommons.pacific.edu/esob-facarticles/137