An Examination of NCAA Conference Change, Fan Identification, and Consumer Behavior

Authors

Michael Mudrick, York College of Pennsylvania
Melissa J. Davies, University of the PacificFollow

Document Type

Conference Presentation

Department

Health, Exercise, and Sport Sciences Department

Conference Title

Sport Marketing Association Conference

Location

Indianapolis, IN

Conference Dates

November 2-4, 2016

Date of Presentation

11-2-2016

Comments

Organization website

Recommended Citation

Mudrick, M., & Davies, M. J. (2016). An Examination of NCAA Conference Change, Fan Identification, and Consumer Behavior. Paper presented at Sport Marketing Association Conference in Indianapolis, IN.
https://scholarlycommons.pacific.edu/cop-facpres/279