Measuring Sport Team Brand Personality-Phase One

Authors

Melissa J. Davies, University of Northern ColoradoFollow
Craig D. Schmitt, University of Northern Colorado
Emily M. Must, University of Northern Colorado

Document Type

Conference Presentation

Department

Health, Exercise, and Sport Sciences Department

Conference Title

Applied Statistics and Research Methods (ASRM)-Research Night

Organization

University of Northern Colorado, College of Education and Behavioral Sciences, Department of Applied Statistics and Research Methods

Location

Greeley, CO

Date of Presentation

1-1-2013

Comments

Organization website

Recommended Citation

Davies, M. J., Schmitt, C. D., & Must, E. M. (2013). Measuring Sport Team Brand Personality-Phase One. Paper presented at Applied Statistics and Research Methods (ASRM)-Research Night in Greeley, CO.
https://scholarlycommons.pacific.edu/cop-facpres/263