"How to leverage your YouTube music channel" by Keith Hatschek and Samantha Juneman
 

How to leverage your YouTube music channel

Document Type

Article

Publication Title

Disc Makers Blog

Publication Date

10-3-2012

Abstract

Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website. It has also become the prime destination for music discovery by teenagers, with The Wall Street Journal recently reporting that two-thirds of teens listen to music directly from YouTube, more often than other services such as Pandora, Spotify, and MOG.

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