Developing your artist brand

Document Type

Article

Publication Title

Disc Makers Blog

Publication Date

9-10-2013

Abstract

When you hear slogans like “Finger lickin’ good,” “Just do it,” and “Eat fresh,” can you immediately picture the logo, the company, and the associated products? This is branding in action, and big businesses invest untold millions on it because they know it can mean success and longevity for their products. Developing your artist brand is an important step in your music marketing plan and in the ongoing development of your music career.

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