Beyond Publicity: Getting Your Book Out There in a Changing Media Landscape
Location
Benerd School of Education, Room 117
Start Date
18-5-2019 1:30 PM
End Date
18-5-2019 2:45 PM
Description
Marketing and publicity can daunt new authors and industry veterans, with the seismic shifts in the publishing and media landscape. This discussion demystifies the art of cultivating an audience and finding new readers, for authors, publishers, and publicists. We’ll cover traditional book publicity, the shifting sands of social media, the importance of having a strong ground game to reach readers, booksellers, and librarians and knowing your audience and developing covers/titles that resonate.
Beyond Publicity: Getting Your Book Out There in a Changing Media Landscape
Benerd School of Education, Room 117
Marketing and publicity can daunt new authors and industry veterans, with the seismic shifts in the publishing and media landscape. This discussion demystifies the art of cultivating an audience and finding new readers, for authors, publishers, and publicists. We’ll cover traditional book publicity, the shifting sands of social media, the importance of having a strong ground game to reach readers, booksellers, and librarians and knowing your audience and developing covers/titles that resonate.
Comments
Cristina Deptula, formerly a science and technology reporter, founded and currently edits the international literary publication Synchronized Chaos. She also founded literary publicity firm Authors, Large and Small in 2013, providing affordable traditional and social media services.