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Date of Award


Document Type

Thesis - Pacific Access Restricted

Degree Name

Master of Arts (M.A.)



First Advisor

Carol Ann Hackley

First Committee Member

Qingwen Dong

Second Committee Member

Alan Ray


This -study identifies how language usage and culture affect international PR practitioners in three Western cultures-- America, England and Australia.

Likewise, this study examined how language usage and culture affect three major PR organizations-- PRSA in America, CIPR in England and PRIA in Australia. Content analysis and in-depth interviews were conducted with PR practitioners and members of all three PR organizations to address the following three research questions: (1) What is the impact of language usage on the ethics and professional practice of professional public relations? (2) What is the impact of culture on the ethics and professional practice of professional public relations? and (3) How does language usage and culture effect the professional practice of international organizations?



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