Date of Award
Master of Arts (M.A.)
Public relations programs have been generally characterized as having as their purpose the indoctrination of the public along lines favorable to a commodity, a service, or an idea. In education, there seems to be a growing realization that the function of a public relational program in the school system is the utilization of all of the agencies of a community toward the end of accomplishing the objectives of the public schools. This realization has been further stimulated as educators have recognized that isolation from the community is often detrimental to the aims of the schools. In broadening the scope of education to meet the requirements of our complex, interdependent social structures, it becomes increasingly important that the attention of the community be drawn to the schools.
LaJeunesse, Harold V.. (1938). The Public Relations Program of the Alameda City Schools. University of the Pacific, Thesis. https://scholarlycommons.pacific.edu/uop_etds/4036