Date of Award
1946
Document Type
Thesis
Degree Name
Master of Arts (M.A.)
Department
Business Administration
First Advisor
O.H Ritter
Second Advisor
Ira W Kibby
Abstract
n a survey made by the California State Department of Education, Bureau of Business Education, in Karch, 1945, it was found that very few secondary schools teach advertising as a separate subject; however, techniques in advertising are usually presented in such courses as: salesmanship, retail- I ing, merchandising, general business, consumer's economics, and business English. The number of schools teaching advertising were summarized in the survey as follows
Pages
211
Recommended Citation
Fuqua, Naomi E.. (1946). Business Education in California Secondary Schools. University of the Pacific, Thesis. https://scholarlycommons.pacific.edu/uop_etds/3870
