Date of Award


Document Type


Degree Name

Master of Arts (M.A.)


Business Administration

First Advisor

O.H Ritter

Second Advisor

Ira W Kibby


n a survey made by the California State Department of Education, Bureau of Business Education, in Karch, 1945, it was found that very few secondary schools teach advertising as a separate subject; however, techniques in advertising are usually presented in such courses as: salesmanship, retail- I ing, merchandising, general business, consumer's economics, and business English. The number of schools teaching advertising were summarized in the survey as follows





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