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Date of Award


Document Type


Degree Name

Master of Arts (M.A.)



First Advisor

Paul Turpin

First Committee Member

Teresa Bergman

Second Committee Member

Qingwen Dong


This project addresses communication issues within a youth development organization, Northern California DeMolay, which endures an annual change in youth leadership. This paper relies on the foundation of research within the field of youth development organizations and incorporates public relations strategies to provide specialized help for the organization. The outcome of this project is a communication plan for Northern California DeMolay developed through research, strategies, and the strategic plan for the organization. The balance of power between youth and adult leadership highlighted in youth development organization research is manifested in the communication plan through the division of responsibility between youth and adult leadership



Included in

Communication Commons



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