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Date of Award


Document Type

Thesis - Pacific Access Restricted

Degree Name

Master of Arts (M.A.)



First Advisor

Roseann Hannon

First Committee Member

Kenneth Beauchamp

Second Committee Member

Roger Katz


There is a growing number of Hispanics contracting the AIDS virus. Very little comprehensive culturally sensitive information is available to less acculturated Hispanics. Research has supported that the most effective channel of AIDS information is electronic media. Pamphlets and other print media appear to be an effective source of information for more acculturated literate Hispanics. The present study compared the effectiveness of two videos which differ in cultural sensitivity versus a control group to teach AIDS awareness to less acculturated Hispanics. Ninety (44 males and 46 females) Spanish speaking Hispanics were randomly assigned to the three groups. It was predicted that the more culturally sensitive video would be more informative and would reduce erroneous beliefs more than the standard factual, less culturally sensitive video. There were no significant differences found between the two video groups as measured by the AIDS knowledge questionnaire. Significant differences were found when the video groups were compared to the control group. Video groups scored higher on the AIDS knowledge questionnaire. Implications of the study are discussed.




9780591913644 , 059191364X

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