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Date of Award


Document Type


Degree Name

Master of Arts (M.A.)



First Advisor

Howard L. Runion

First Committee Member

Edward S. Betz


The 1952 Presidential campaign ushered into national prominence the Democratic nominee, Adlai Ewing Stevenson.

His sudden and dramatic emergence as an important factor in world politics was due in part to his unique oratory. Dynamic in style and content, his speeches commanded the rapt attention of the American people for three intense months during which he delivered over two hundred and fifty. Of interest and importance is the new insight into national problems that he gave to the American voter as a result of these orations.

The problem is to analyze, through his public addresses before and during the 1952 campaign, the power of his oratory with respect to the enforcement of ideas, and to more fully understand his personality and philosophy.