Title

Miss Ocha

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Brett Deboer

Faculty Mentor Department

Art & Design

Additional Faculty Mentor Name

Marie Lee

Additional Faculty Mentor Department

Art & Design

Abstract/Artist Statement

I am an aspiring graphic designer, multimedia producer, and most importantly, an artist. I have a strong passion for art and began drawing at a young age, slowly but surely honing my skills in illustration. Growing up, I have always had a fascination with technology, especially production media. I used various editing software to generate ideas and tried to push the boundaries of what I could do in each program,

For my senior project, I chose to create mascots for a fictitious brand I made called Ocha Kombucha. Ocha is a healthy yet trendy kombucha drink. I created the brand, logo, bottle labels, multi-pack carrier and an advertising campaign spanning various forms of media. The mascots are prime examples of the digital art I have been creating. The figures complement and enrich the Ocha Kombucha brand identity and packing. The style was inspired by simple, machine-elegant and bold illustrations of Lotta Nieminen.

I strive to show versatility through my work while developing a distinguishable style that speaks to others. I personally believe that design is a matter of problem-solving and innovation that can bring endless possible outcomes.

Location

Virtual

Start Date

25-4-2020 10:00 AM

End Date

25-4-2020 12:00 PM

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Apr 25th, 10:00 AM Apr 25th, 12:00 PM

Miss Ocha

Virtual

I am an aspiring graphic designer, multimedia producer, and most importantly, an artist. I have a strong passion for art and began drawing at a young age, slowly but surely honing my skills in illustration. Growing up, I have always had a fascination with technology, especially production media. I used various editing software to generate ideas and tried to push the boundaries of what I could do in each program,

For my senior project, I chose to create mascots for a fictitious brand I made called Ocha Kombucha. Ocha is a healthy yet trendy kombucha drink. I created the brand, logo, bottle labels, multi-pack carrier and an advertising campaign spanning various forms of media. The mascots are prime examples of the digital art I have been creating. The figures complement and enrich the Ocha Kombucha brand identity and packing. The style was inspired by simple, machine-elegant and bold illustrations of Lotta Nieminen.

I strive to show versatility through my work while developing a distinguishable style that speaks to others. I personally believe that design is a matter of problem-solving and innovation that can bring endless possible outcomes.