Title

Gender Role Perceptions for men and women through various types of media

Poster Number

20B

Lead Author Major

Psychology

Lead Author Status

Junior

Second Author Major

Psychology

Second Author Status

Sophomore

Format

Poster Presentation

Faculty Mentor Name

Zsolt Palatinus

Faculty Mentor Email

zpalatinus@pacific.edu

Faculty Mentor Department

Psychology

Graduate Student Mentor Name

Amanda Brown

Graduate Student Mentor Email

a_brown33@u.pacific.edu

Graduate Student Mentor Department

Psychology

Abstract/Artist Statement

In the past decade, it is hard to deny that social media has become more and more prevalent in our daily lives. It would also be hard to deny that it has subsequently become a huge influencer in many of our day-to- day activities. This can be also said true for how we perceive gender roles. When growing up, it used to be up to one’s parents to teach them how to act correctly. The boys would work with their fathers and daughters with their mothers. Due to the increase in media consumption, it has become the new “norm” for children and young teens to use media to form their perceptions of gender roles. Past research shows that media consumption and perceived gender roles are highly correlated for both men and women (Pritchard & Cramblitt, 2014). Even though differences in gender are highly documented in research, the media is still using typical stereotypes to portray men and women. This means that women are portrayed as sexual figures who are subordinates, housewives, or victims while men are portrayed as the more powerful, idol character. Given this information, it is clear that media is playing a large role in how people perceive gender roles.

Keywords: gender roles, social media, perception

Location

DeRosa University Center, Ballroom

Start Date

29-4-2017 10:00 AM

End Date

29-4-2017 12:00 PM

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Apr 29th, 10:00 AM Apr 29th, 12:00 PM

Gender Role Perceptions for men and women through various types of media

DeRosa University Center, Ballroom

In the past decade, it is hard to deny that social media has become more and more prevalent in our daily lives. It would also be hard to deny that it has subsequently become a huge influencer in many of our day-to- day activities. This can be also said true for how we perceive gender roles. When growing up, it used to be up to one’s parents to teach them how to act correctly. The boys would work with their fathers and daughters with their mothers. Due to the increase in media consumption, it has become the new “norm” for children and young teens to use media to form their perceptions of gender roles. Past research shows that media consumption and perceived gender roles are highly correlated for both men and women (Pritchard & Cramblitt, 2014). Even though differences in gender are highly documented in research, the media is still using typical stereotypes to portray men and women. This means that women are portrayed as sexual figures who are subordinates, housewives, or victims while men are portrayed as the more powerful, idol character. Given this information, it is clear that media is playing a large role in how people perceive gender roles.

Keywords: gender roles, social media, perception