Title

Identity Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Brett DeBoer

Abstract/Artist Statement

We live in a fast-paced world that constantly evolves. It renews itself so quickly that sometimes a blink of an eye is enough to fall behind, to miss out on the change that happens all around us. It is somewhat scary but it’s also fascinating. There will always be more to discover, more to explore and to learn. Many years down the road you will probably still find yourself inspired by the most ordinary things like a poster on the subway, a book cover, someone’s clothing or nature itself. We are able to read so much meaning into seemingly insignificant things. But the wrong choice of typeface or the color of a logo, using an outline, or adding more white space around a design can make a huge difference in how something is perceived. “Graphic design will save the world right after rock and roll does.” — David Carson, which is why I chose to direct my focus for the senior project to branding and identity design. Unlike what most people think, a brand is neither a logo nor an identity. A brand is a gut feeling about a company or organization. What identity design does, is bridge the gap between the business strategy and the creative thinking behind the design. Identity design connects the analytical and logical ideas of the business with the emotional and intuitive ideas of the brand, which is what I tried to capture with the visual designs I created. My goal in creating visual identity is to communicate what the brand is about, and to create something that might spark that unexpected inspiration.

Location

Reynolds Art Gallery

Start Date

25-4-2016 6:00 PM

End Date

14-5-2016 6:00 PM

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Apr 25th, 6:00 PM May 14th, 6:00 PM

Identity Design

Reynolds Art Gallery

We live in a fast-paced world that constantly evolves. It renews itself so quickly that sometimes a blink of an eye is enough to fall behind, to miss out on the change that happens all around us. It is somewhat scary but it’s also fascinating. There will always be more to discover, more to explore and to learn. Many years down the road you will probably still find yourself inspired by the most ordinary things like a poster on the subway, a book cover, someone’s clothing or nature itself. We are able to read so much meaning into seemingly insignificant things. But the wrong choice of typeface or the color of a logo, using an outline, or adding more white space around a design can make a huge difference in how something is perceived. “Graphic design will save the world right after rock and roll does.” — David Carson, which is why I chose to direct my focus for the senior project to branding and identity design. Unlike what most people think, a brand is neither a logo nor an identity. A brand is a gut feeling about a company or organization. What identity design does, is bridge the gap between the business strategy and the creative thinking behind the design. Identity design connects the analytical and logical ideas of the business with the emotional and intuitive ideas of the brand, which is what I tried to capture with the visual designs I created. My goal in creating visual identity is to communicate what the brand is about, and to create something that might spark that unexpected inspiration.