Title

Volstead Wine Co.

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Abstract/Artist Statement

My senior project includes the visual identity, business cards, wine labels, wine menu, and specification sheets for Voldstead Wine, Co. The name Volstead comes from the 18th Amendment, which prohibited the consumption of alcohol from 1920 to 1933. This prohibition act was a perfect way to brand a winery since its wine is so good that it should be illegal again. The winery is targeting millennials (ages 21-30) who are curious and interested in wine. Since Volstead has a historical background, I decided to create an identity that appeared “Old Western” but still had a new age appeal. I designed a logo that addressed both of these themes. The identity manual specified uses and applications of the identity. The next application included the business cards, in which I played off of the name Volstead by designing them to resemble a prescription to liquor, where the back of the card informs people what the meaning behind Volstead is.

Location

Reynolds Gallery

Start Date

17-4-2013 6:00 PM

End Date

17-4-2013 8:00 PM

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Apr 17th, 6:00 PM Apr 17th, 8:00 PM

Volstead Wine Co.

Reynolds Gallery

My senior project includes the visual identity, business cards, wine labels, wine menu, and specification sheets for Voldstead Wine, Co. The name Volstead comes from the 18th Amendment, which prohibited the consumption of alcohol from 1920 to 1933. This prohibition act was a perfect way to brand a winery since its wine is so good that it should be illegal again. The winery is targeting millennials (ages 21-30) who are curious and interested in wine. Since Volstead has a historical background, I decided to create an identity that appeared “Old Western” but still had a new age appeal. I designed a logo that addressed both of these themes. The identity manual specified uses and applications of the identity. The next application included the business cards, in which I played off of the name Volstead by designing them to resemble a prescription to liquor, where the back of the card informs people what the meaning behind Volstead is.