Title

Cheers! Here’s to us!

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

My project is a series of wine bottles, each with a separate brand identity. Each of these identities was developed with a different kind of consumer in mind and designed to appeal specifically to that customer. For every bottle I have also created collateral materials to further carry the respective brand identity. This ensures customer recognition and reminds consumers of a unique wine drinking experience every time they use these materials in the future while encouraging them to become repeat buyers.The first wine label I designed was the Robert Mondavi 838 bottle for a packaging design assignment last year; but this spring I was able to extend the project by designing more labels as well as the matchbooks and other materials. Designing each label was a process of choosing colors, developing graphics, and placing type to accurately capture the character of the wine contained inside. Once this was accomplished it was only a matter of using elements from the labels to create corresponding collateral materials to support and extend each identity. The result is a dynamic series of unique and eclectic bottles that appeal to a variety of audiences.

Location

Reynolds Gallery

Start Date

18-4-2012 6:00 PM

End Date

18-4-2012 8:00 PM

This document is currently not available here.

Share

COinS
 
Apr 18th, 6:00 PM Apr 18th, 8:00 PM

Cheers! Here’s to us!

Reynolds Gallery

My project is a series of wine bottles, each with a separate brand identity. Each of these identities was developed with a different kind of consumer in mind and designed to appeal specifically to that customer. For every bottle I have also created collateral materials to further carry the respective brand identity. This ensures customer recognition and reminds consumers of a unique wine drinking experience every time they use these materials in the future while encouraging them to become repeat buyers.The first wine label I designed was the Robert Mondavi 838 bottle for a packaging design assignment last year; but this spring I was able to extend the project by designing more labels as well as the matchbooks and other materials. Designing each label was a process of choosing colors, developing graphics, and placing type to accurately capture the character of the wine contained inside. Once this was accomplished it was only a matter of using elements from the labels to create corresponding collateral materials to support and extend each identity. The result is a dynamic series of unique and eclectic bottles that appeal to a variety of audiences.