Title

“Time to Discover” the Stockton Miracle Mile

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Brett DeBoer

Abstract/Artist Statement

With marketing, advertising, and graphic design (my three interests and studies here at Pacific), I have designed a project that brings it all together in one visual presentation. Working with the Miracle Mile Improvement District, my promotions group and I have been challenged which a task to tell college students about the Miracle Mile.· To do this, we have created two components: (1) an event advertised at the University of the Pacific that will be held at Valley Brew Restaurant on the Miracle Mile to kick off the campaign, and (2) creating promotional materials including but not limited to: directory map, brochure book, 3-piece advertising campaign. "Time to Discover" is a campaign about not only visiting the Miracle Mile but learning about it, too. Those exposed to the campaign will find that the Miracle Mile has so much more to offer and that just driving by is no longer an option. Creating this campaign has even put my group members and I through our own discovery process where we've found little boutiques, restaurants, and shops we did not know existed prior to the project. At the Senior Art Show, "It's Our Time," you will see all of the visual components I have created with the graphic design skills J've gained from Pacific for the Miracle Mile advertising campaign which instills marketing principles from target audience to different appeal approaches for the reasoning on why each piece has been created.

Location

Reynold Gallery

Start Date

3-5-2008 1:00 PM

End Date

3-5-2008 5:00 PM

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May 3rd, 1:00 PM May 3rd, 5:00 PM

“Time to Discover” the Stockton Miracle Mile

Reynold Gallery

With marketing, advertising, and graphic design (my three interests and studies here at Pacific), I have designed a project that brings it all together in one visual presentation. Working with the Miracle Mile Improvement District, my promotions group and I have been challenged which a task to tell college students about the Miracle Mile.· To do this, we have created two components: (1) an event advertised at the University of the Pacific that will be held at Valley Brew Restaurant on the Miracle Mile to kick off the campaign, and (2) creating promotional materials including but not limited to: directory map, brochure book, 3-piece advertising campaign. "Time to Discover" is a campaign about not only visiting the Miracle Mile but learning about it, too. Those exposed to the campaign will find that the Miracle Mile has so much more to offer and that just driving by is no longer an option. Creating this campaign has even put my group members and I through our own discovery process where we've found little boutiques, restaurants, and shops we did not know existed prior to the project. At the Senior Art Show, "It's Our Time," you will see all of the visual components I have created with the graphic design skills J've gained from Pacific for the Miracle Mile advertising campaign which instills marketing principles from target audience to different appeal approaches for the reasoning on why each piece has been created.