Send Your Love and Spread the Word
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Brett DeBoer
Abstract/Artist Statement
All too often I encounter situations and scenarios that send the message that 'one person cannot and will not make a difference.' Not only is this discouraging, but it is also untrue. Graphic designers are blessed daily with opportunities to help make an impact in the world, whether it be small or large. 53 With inspiration from (RED)™ -a brand raising funds and awareness for African AIDS programs by working with iconic brands to produce (PRODUCT) RED™ branded merchandise-as well as Hallmark (PRODUCT) RED™ I have created a collection of greeting cards acting as an extension ofHalhnark's current line of (PRODUCT) RED™ cards. Using my own style of integrating graphical elements and earth-toned color palettes, I have fashioned soothing greeting cards suitable for a variety of different occasions; along with a special card that viewers may take with them. I have also designed a campaign of print collateral to further spread awareness about {RED)™, which includes an informational brochure and a magazine advertisement campaign. It is my hope that the audience will take away a stronger awareness of the AIDS emergency at hand, and a sense of empowerment as they realize their potential to make a difference with an act as simple as purchasing a brand of merchandise. [The author of this statement is not affiliated with (RED)™ or any of its partners.]
Location
Reynold Gallery
Start Date
3-5-2008 1:00 PM
End Date
3-5-2008 5:00 PM
Send Your Love and Spread the Word
Reynold Gallery
All too often I encounter situations and scenarios that send the message that 'one person cannot and will not make a difference.' Not only is this discouraging, but it is also untrue. Graphic designers are blessed daily with opportunities to help make an impact in the world, whether it be small or large. 53 With inspiration from (RED)™ -a brand raising funds and awareness for African AIDS programs by working with iconic brands to produce (PRODUCT) RED™ branded merchandise-as well as Hallmark (PRODUCT) RED™ I have created a collection of greeting cards acting as an extension ofHalhnark's current line of (PRODUCT) RED™ cards. Using my own style of integrating graphical elements and earth-toned color palettes, I have fashioned soothing greeting cards suitable for a variety of different occasions; along with a special card that viewers may take with them. I have also designed a campaign of print collateral to further spread awareness about {RED)™, which includes an informational brochure and a magazine advertisement campaign. It is my hope that the audience will take away a stronger awareness of the AIDS emergency at hand, and a sense of empowerment as they realize their potential to make a difference with an act as simple as purchasing a brand of merchandise. [The author of this statement is not affiliated with (RED)™ or any of its partners.]