The power of a public attorney to seek relief for consumers has expanded rapidly in recent years. This comment examines the standing of a public attorney to seek restitution for defrauded private parties in conjunction with an action to enjoin fraudulent advertising. The standing issue is first analyzed in a discussion of recent judicial decisions. The author then examines the legislative intent behind A.B. 1763, a 1972 amendment to the California Business and Professions Code, which, the author concludes, gives the public attorney standing to seek restitution for victims of fraudulent advertising.
William R. Elliott Jr.,
Fraudulent Advertising: The Right of a Public Attorney to Seek Restitution for Consumers,
Pac. L. J.
Available at: https://scholarlycommons.pacific.edu/mlr/vol4/iss1/15