Contested Environments: Drivers and Dynamics in the US Marijuana Industry
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Contribution to Book
The World Scientific Reference on Entrepreneurship
Donald S. Siegel
A common view in institutional theory is that, over time, fields and industries will become more settled and stable. Yet, under certain conditions, change and contention are often more frequent and enduring. If contestation is persistent then actors must continuously contend with how to respond to shifting environmental conditions. But what conditions contribute to ongoing industry contestation? We posit that when an industry is characterized by multiple, conflicting normative, cognitive and regulatory orders as well as multiple heterogeneous actors who are endogenous and exogenous to the industry, it will be more susceptible to substantial ongoing contestation. We examine the US marijuana industry in order to understand these dynamics. Specifically, we identify and test the role of five primary drivers of contestation — heterogeneity of actors and practices, regulations, competing institutional logics, institutional voids and competing social belief systems. Our findings suggest that all five sources are crucial to understanding an industry’s development.
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Contested Environments: Drivers and Dynamics in the US Marijuana Industry.
In Donald S. Siegel (Eds.), The World Scientific Reference on Entrepreneurship (93–130). New Jersey: World Scientific