Title
Chapter 31: Promoting sustainability initiatives in the hospitality industry
Files
Download Full Text
Document Type
Article
Book Title
Routledge Handbook of Hospitality Marketing
Description
This chapter provides a review of recent research into the developments in promoting sustainability initiatives in the hospitality industry. Particular focus is given to the hotel industry. Based on third-party hotel organizations and academic literature, a summary of best practices for promoting sustainability efforts is provided. The contrasting approaches of two eco-friendly hotels to promoting their eco initiatives is showcased in two case studies. A brief discussion of the way that practitioners can improve said efforts concludes the chapter.
Publication Date
October 2017
Publisher
Routledge
Disciplines
Business | Marketing | Sustainability
Recommended Citation
Burman, B.,
&
Albinsson, P.
(2017).
Chapter 31: Promoting sustainability initiatives in the hospitality industry.
In (Eds.), Routledge Handbook of Hospitality Marketing. Routledge
https://scholarlycommons.pacific.edu/esob-facbooks/21
