Chapter 31: Promoting sustainability initiatives in the hospitality industry
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Routledge Handbook of Hospitality Marketing
This chapter provides a review of recent research into the developments in promoting sustainability initiatives in the hospitality industry. Particular focus is given to the hotel industry. Based on third-party hotel organizations and academic literature, a summary of best practices for promoting sustainability efforts is provided. The contrasting approaches of two eco-friendly hotels to promoting their eco initiatives is showcased in two case studies. A brief discussion of the way that practitioners can improve said efforts concludes the chapter.
Business | Marketing | Sustainability
Chapter 31: Promoting sustainability initiatives in the hospitality industry.
In (Eds.), Routledge Handbook of Hospitality Marketing. Routledge