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Date of Award
2018
Document Type
Thesis
Degree Name
Master of Arts (M.A.)
Department
Communication
First Advisor
Qingwen Dong
First Committee Member
Paul Turpin
Second Committee Member
Graham Carpenter
Abstract
With the rise of technology, the way people may communicate is becoming infinitely more creative and complex. Dual-screening, or second screening, is one way in which people may now engage with live television events. Dual-screening occurs when an individual uses their phone, while watching television, in such a way that aids them in their viewing of television: this is called hybrid media. Previous research has been done that has indicated people who dual-screen typically are more politically active. According to Hybrid Media System Theory, as dual-screening rises in relevance, the political power of normal citizens increases. Therefore, this study uses political dual-screeners as the independent variable. By surveying 235 college students, this study found a number of strong correlations between political dual-screening and political activism, trust in social media, and psychological motivations to meet their needs for coordination and affection. By running bivariate correlation analysis and multiple regression analysis, this study discovered that political dual-screening individuals are strongly to all of these dependent variables.
Pages
70
Recommended Citation
Bruce, Jonathan Weskey. (2018). College Students’ Dual-Screening, Political Habits, and Attitudes: A Survey Analysis. University of the Pacific, Thesis. https://scholarlycommons.pacific.edu/uop_etds/3110
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