Date of Award
1988
Document Type
Thesis
Degree Name
Master of Arts (M.A.)
Department
Graduate School
First Advisor
Linda L. Nolan
First Committee Member
Jon F. Schamber
Second Committee Member
R. Alan Ray
Abstract
The first step in this process is to define what is implied by the term "Uses and Gratifications" and to elaborate on current perspectives of the uses and gratifications paradigm in order to understand the need for the present research. As the second step in this process. a discussion of the variable of audience personality will be explored in order to describe why some of the people exhibit different preferences for different television program content. The end result of this discussion on personality and program preference will be a contribution to the body or heuristic knowledge surrounding the reasons for specific television behaviors by the audience.
Pages
90
Recommended Citation
Patterson, Scott Joseph. (1988). Personality and television program preference. University of the Pacific, Thesis. https://scholarlycommons.pacific.edu/uop_etds/2156
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