Title

Chair: Agrarian Virtues in Troubled Times: Food and Wine Production during War and Depression

Document Type

Conference Proceeding

Department

History

Conference Title

Rural History 2015

Organization

European Rural History Organisation Conference

Location

Girona, Spain

Conference Dates

September 7-10, 2015

Date of Presentation

9-8-2015

Abstract

This panel explores how governments, food growers and wine producers used the rhetoric of agrarian virtues to increase agricultural production, ensure compliance with food controls and influence consumer behavior during the Great Depression and World War II. Looking at case studies in different national contexts—Vichy France, Nazi Germany, and the United States—the panelists examine why the celebration of agrarian virtues in government propaganda and mass marketing sometimes succeeded but also encountered resistance from the very groups it aimed to motivate and persuade.