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Date of Award
2005
Document Type
Thesis - Pacific Access Restricted
Degree Name
Master of Arts (M.A.)
Department
Communication
First Advisor
Qingwen Dong
First Committee Member
R. Alan Ray
Second Committee Member
Kenneth D. Day
Abstract
The study examined the ability to learn values while watching sports programming on television. Sports are seen as a huge influence in our lives and helping to spread that influence and bring the games right to our living rooms is television. A total of 360 surveys were collected from three universities, one in the West, one in the Midwest, and one in the South. What was found was there is a direct connection between the exposures to the values seen in sports to the evaluation of those values in our society, which led to individual acceptance of the values personally. It was found that almost half of the viewing by respondents of television was watching sports. By watching these events, respondents were able to see these values first-hand and then personally accept them into their own values.
Pages
109
Recommended Citation
McFarlin, Gavin L.. (2005). Sports television viewing and value acceptance. University of the Pacific, Thesis - Pacific Access Restricted. https://scholarlycommons.pacific.edu/uop_etds/611
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