Campus Access Only

All rights reserved. This publication is intended for use solely by faculty, students, and staff of University of the Pacific. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, now known or later developed, including but not limited to photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author or the publisher.

Date of Award


Document Type

Thesis - Pacific Access Restricted

Degree Name

Master of Arts (M.A.)



First Advisor

Carolynn Kohn

First Committee Member

Matthew Normand

Second Committee Member

Joanna Royce-Davis


The purpose of the current study was to systematically evaluate the effect of individualized, normative feedback on college students' self-reported alcohol consumption and estimated peers' consumption using an ABC multiple baseline across participants design. Due to significant attrition, only four college students completed the study. These students self-reported their alcohol consumption and their peers' estimated alcohol consumption twice per week for an average of 14 weeks using Google Form ® . Participants were sent two feedback emails throughout the study: a control statement praising them for their efforts in the study, and an intervention statement containing normative, albeit arbitrary, feedback. Two participants lowered their estimates of peers' consumption, and to a lesser extent their own consumption, after receiving the control statement, suggesting that any type of feedback, regardless of content, has the potential to influence self-report. However, these conclusions are limited by a small sample size and the lack of control participants.





To access this thesis/dissertation you must have a valid email address and log-in to Scholarly Commons.

Find in PacificSearch Find in ProQuest



If you are the author and would like to grant permission to make your work openly accessible, please email