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Date of Award


Document Type

Thesis - Pacific Access Restricted

Degree Name

Master of Arts (M.A.)



First Advisor

Roger Katz

First Committee Member

Kenneth Beauchamp


This study was conducted to assess what type of intervention is most effective for enhancing attitudes in college students toward people living with HIV and AIDS. The assigned groups consisted of either a live presentation or a video presentation emphasizing content that was either emotional or factual. A male HIV-positive speaker made a presentation to participants in the four experimental conditions. The AIDS Compassion and Empathy Scale (ACE) developed by Pollard (1997) to measure attitudes of college students toward people living with HIV and AIDS, was administered. The AIDS Phobia Scale developed by Pleck (1998) was used as the second measure. ANOVAs were performed to determine any significant differences between groups. It was hypothesized that a live presentation would enhance attitudes more than a video presentation and that emotional content would enhance attitudes more than factual content. It was also hypothesized that a live presentation with an emotional theme would be more effective (the ACE and AIDS Phobia Scale scores being significantly higher) for attitude enhancement than the other three groups. Results of the study showed that a live presentation was most effective for improving attitudes toward individuals living with HIV and AIDS versus a video presentation. Contrary to what was predicted, emotional versus factual presentation had no significant effect.




9780599702172 , 0599702176

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