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Date of Award


Document Type

Thesis - Pacific Access Restricted

Degree Name

Master of Arts (M.A.)



First Advisor

Qingwen Dong

First Committee Member

Carol Ann Hackley

Second Committee Member

Brett Deboer


Public Relations advertisements in crisis situations are vital to the image of a company. The actions the company takes are complemented by the type of advertisements that are run as a result of the crisis. These ads help the organization in crisis state their position and communicate with their publics. This study is unique in that The New York Times itself was not in crisis, however, they produced ads for a country that was. This study examines the “Make Sense of Our Times” campaign run in The New York Times after September 11 th . This campaign used Norman Rockwell images that had one element altered to reflect the aftermath Americans were living during the post September 11 th tragedy. The purpose of this study was to determine the factors that motivated the creation of this campaign, and determine if this series of ads can be considered soft-sell public relations, as well as public relations stewardship. (Abstract shortened by UMI.)




9780496117765 , 0496117769

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