Mahfoudh
Format
Junior and Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Department of Art, Media, Performance and Design
Abstract/Artist Statement
Mahfoudh is an Islamic clothing brand focusing on its functionality in a luxury fashion for the modern day Muslim woman living in the west. As a pursuit to find the perfect Muslim clothing that fits with the modern day lifestyle, I created Mahfoudh to fulfill the need in the market many were experiencing.
As a combination of both of my studies: Graphic Design and Marketing Communications, the installation mocks up a pop up shop for the brand. This showcases the brand's expansion and exhibits the usage of branding in its multiple forms. Whilst focusing on branding, this installation also touches on packaging design as an element of the consumer experience.
Location
Reynolds Art Gallery
Mahfoudh
Reynolds Art Gallery
Mahfoudh is an Islamic clothing brand focusing on its functionality in a luxury fashion for the modern day Muslim woman living in the west. As a pursuit to find the perfect Muslim clothing that fits with the modern day lifestyle, I created Mahfoudh to fulfill the need in the market many were experiencing.
As a combination of both of my studies: Graphic Design and Marketing Communications, the installation mocks up a pop up shop for the brand. This showcases the brand's expansion and exhibits the usage of branding in its multiple forms. Whilst focusing on branding, this installation also touches on packaging design as an element of the consumer experience.