Title

Campaign for Microplastics to Young Financially Secured Married Couples

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art & Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Art, Media, Performance, and Design

Abstract/Artist Statement

My project addresses an environmental subject, specifically micro-plastics, which are small pieces or particles of plastics that can be airborne or drift through the water, by creating a diverse visual campaign series including posters, illustrations, a pamphlet, or wearable merchandise such as t-shirts. Microplastics often find their way into the digestive systems of aquatic life and as food into our own digestive systems.

The goal with the project is to bring more awareness to the effects microplastics have on the environment. The project's call for action is to act on that awareness. My call to action would be community service, voting, and sponsoring events. Not everyone is willing to go through with this, so incentives are needed. These include Tax Credits, resource availability, food safety, and a hospitable home.

My intended audience for this project are those who are identified as Gen Z, open to the idea of marriage, and are financially secure. I will measure the success of my campaign by conducting a survey or gathering public opinion. I will also know the campaign is a success if it can garner a lot of attention from my target audience./p>

I applied my graphic design knowledge to this project, by using color theory, grouping, hierarchy, and visual communications theory to communicate with my audience. I used what I learned to create a campaign series addressing the problems associated with micro-plastics to my targeted audience. My message brings them information and incentives which they can act on.

Location

Reynolds Art Gallery

Start Date

12-4-2022 9:00 AM

End Date

13-5-2022 5:00 PM

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Apr 12th, 9:00 AM May 13th, 5:00 PM

Campaign for Microplastics to Young Financially Secured Married Couples

Reynolds Art Gallery

My project addresses an environmental subject, specifically micro-plastics, which are small pieces or particles of plastics that can be airborne or drift through the water, by creating a diverse visual campaign series including posters, illustrations, a pamphlet, or wearable merchandise such as t-shirts. Microplastics often find their way into the digestive systems of aquatic life and as food into our own digestive systems.

The goal with the project is to bring more awareness to the effects microplastics have on the environment. The project's call for action is to act on that awareness. My call to action would be community service, voting, and sponsoring events. Not everyone is willing to go through with this, so incentives are needed. These include Tax Credits, resource availability, food safety, and a hospitable home.

My intended audience for this project are those who are identified as Gen Z, open to the idea of marriage, and are financially secure. I will measure the success of my campaign by conducting a survey or gathering public opinion. I will also know the campaign is a success if it can garner a lot of attention from my target audience./p>

I applied my graphic design knowledge to this project, by using color theory, grouping, hierarchy, and visual communications theory to communicate with my audience. I used what I learned to create a campaign series addressing the problems associated with micro-plastics to my targeted audience. My message brings them information and incentives which they can act on.