Title

Salt and Light: Using a Graphic Design Campaign to Aid Backsliding Christians

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art & Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Art, Media, Performance and Design

Abstract/Artist Statement

Many in the Christian church in the United States of America have chosen to embrace the culture rather than stand apart from it. Instead of keeping the commandments of Jesus, many harbor hatred, hoard their wealth, hide their faith, downplay sin in their lives, and neglect spiritual disciplines such as prayer, bible reading, and church participation. I address these issues with a graphic design campaign focused on exhorting Christians to reject sin and encouraging them to do good works, by reminding them that they will be held accountable for their decisions, to live like Jesus (practicing self-abasement and offering love and truth to others), and the benefits of doing so, such as greater joy, sanctification, and eternal rewards. The deliverables include social media graphics, video, church bulletin inserts, billboard, and stickers; mediums that struggling Christians are likely to encounter in their daily lives. The deliverables contain calls to action to have the audience read scriptures or watch videos relating to the topics. My process for each deliverable was write copy, create thumbnails and sketches, and approach completion of finals with principles such as color theory, typography, consistency, and hierarchy in order to create eye-catching, memorable designs. I will know if my campaign was successful by administering a post-campaign survey to gauge the responses of Christian viewers. The intended outcome of this campaign is for the betterment of the health of the Church, and the benefit of the social climate of the United States as a whole.

Location

Reynolds Art Gallery

Start Date

12-4-2022 9:00 AM

End Date

13-5-2022 5:00 PM

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Apr 12th, 9:00 AM May 13th, 5:00 PM

Salt and Light: Using a Graphic Design Campaign to Aid Backsliding Christians

Reynolds Art Gallery

Many in the Christian church in the United States of America have chosen to embrace the culture rather than stand apart from it. Instead of keeping the commandments of Jesus, many harbor hatred, hoard their wealth, hide their faith, downplay sin in their lives, and neglect spiritual disciplines such as prayer, bible reading, and church participation. I address these issues with a graphic design campaign focused on exhorting Christians to reject sin and encouraging them to do good works, by reminding them that they will be held accountable for their decisions, to live like Jesus (practicing self-abasement and offering love and truth to others), and the benefits of doing so, such as greater joy, sanctification, and eternal rewards. The deliverables include social media graphics, video, church bulletin inserts, billboard, and stickers; mediums that struggling Christians are likely to encounter in their daily lives. The deliverables contain calls to action to have the audience read scriptures or watch videos relating to the topics. My process for each deliverable was write copy, create thumbnails and sketches, and approach completion of finals with principles such as color theory, typography, consistency, and hierarchy in order to create eye-catching, memorable designs. I will know if my campaign was successful by administering a post-campaign survey to gauge the responses of Christian viewers. The intended outcome of this campaign is for the betterment of the health of the Church, and the benefit of the social climate of the United States as a whole.