Title

209 Kombucha

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Department of Art, Media, Performance and Design

Abstract/Artist Statement

I created a new brand of kombucha with three flavors. I designed the identity for the product, labels, and carrier box/multiple-serving packaging. I also made an advertising campaign for the drink.

Designing this kombucha, I wanted to create a unique package that will stand out in a competitive and saturated craft-made kombucha market that appealed to a more mature audience that doesn’t want to appear health conscious. The design represents the city of origin, Stockton, and shows that something good can come out of unexpected places. The colors and the bottling are designed to contrast the variety of rainbow-colored bottles of kombucha that are often seen in the market already.

Location

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

Start Date

22-4-2021 6:00 PM

End Date

24-4-2021 8:00 PM

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Apr 22nd, 6:00 PM Apr 24th, 8:00 PM

209 Kombucha

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

I created a new brand of kombucha with three flavors. I designed the identity for the product, labels, and carrier box/multiple-serving packaging. I also made an advertising campaign for the drink.

Designing this kombucha, I wanted to create a unique package that will stand out in a competitive and saturated craft-made kombucha market that appealed to a more mature audience that doesn’t want to appear health conscious. The design represents the city of origin, Stockton, and shows that something good can come out of unexpected places. The colors and the bottling are designed to contrast the variety of rainbow-colored bottles of kombucha that are often seen in the market already.