Title

Unaffordable Pet Care

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

Veterinary clinics need to be accessible to more pet owners so that they can provide health care for pets, but it needs to be more affordable before that can happen and one step towards resolving this issue is to get veterinary technicians to seek additional funding for their facilities. I developed an advertising campaign that features a fictional petition with the purpose to provide additional funding for veterinary clinics. By specifically targeting veterinary technicians, I can incite the majority of the affected audience that struggles with this dilemma to take action and make a change.

A significant detail I deduced from my research about veterinary technicians was that most veterinary clinics purchase their pet food from online companies such as Amazon. By creating advertisements that can be featured with Amazon and partnering with the American Veterinary Medical Association, I created a campaign with stability and trustworthiness. To appeal to my target audience, I applied expressive colors such as blues and purples that represent trustworthiness as well as yellows and oranges that represent friendliness. I also applied typefaces such as Avenir Roman and Baskerville Bold because they pair well with my minimal illustration style.

Unaffordable pet care is a big issue because of the contradictory dilemma where pet owners cannot provide health care for their pets because it is too expensive while veterinarians cannot lower their prices because they are underpaid and need the money to keep their facilities running. I strongly believe that a good step towards solving this problem is to encourage veterinary facilities to seek more funding so that veterinary clinics do not struggle with money thus give more negotiating opportunities to pet owners who cannot afford surgery or general health care for their pets.

Location

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

Start Date

22-4-2021 6:00 PM

End Date

24-4-2021 8:00 PM

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Apr 22nd, 6:00 PM Apr 24th, 8:00 PM

Unaffordable Pet Care

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

Veterinary clinics need to be accessible to more pet owners so that they can provide health care for pets, but it needs to be more affordable before that can happen and one step towards resolving this issue is to get veterinary technicians to seek additional funding for their facilities. I developed an advertising campaign that features a fictional petition with the purpose to provide additional funding for veterinary clinics. By specifically targeting veterinary technicians, I can incite the majority of the affected audience that struggles with this dilemma to take action and make a change.

A significant detail I deduced from my research about veterinary technicians was that most veterinary clinics purchase their pet food from online companies such as Amazon. By creating advertisements that can be featured with Amazon and partnering with the American Veterinary Medical Association, I created a campaign with stability and trustworthiness. To appeal to my target audience, I applied expressive colors such as blues and purples that represent trustworthiness as well as yellows and oranges that represent friendliness. I also applied typefaces such as Avenir Roman and Baskerville Bold because they pair well with my minimal illustration style.

Unaffordable pet care is a big issue because of the contradictory dilemma where pet owners cannot provide health care for their pets because it is too expensive while veterinarians cannot lower their prices because they are underpaid and need the money to keep their facilities running. I strongly believe that a good step towards solving this problem is to encourage veterinary facilities to seek more funding so that veterinary clinics do not struggle with money thus give more negotiating opportunities to pet owners who cannot afford surgery or general health care for their pets.