Title

Do Good Design: Women's Vaginal Health

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Department of Art, Media, Performance, and Design

Abstract/Artist Statement

The vagina is one of the most absorbent parts of the human body, which poses problems for people who menstruate and use traditional period products like pads and tampons. Research has proven that the plastics, chemicals, and other materials used in such products create a staggering number of health-related concerns for individuals who use them. Health issues that can arise from using pads and tampons include yeast infections; bacterial vaginosis; Toxic Shock Syndrome; toxin exposure; deregulated gene expression; organ damage; abnormal tissue cell growth; and immune, hormonal, and endocrine system disruption. To deter menstruators from using traditional period products that can incur serious health problems, I created a design-driven campaign that encourages females ages 19–23 to purchase medical-grade silicone menstrual cups from the company DivaCup. The campaign, which includes modernizing DivaCup’s brand identity, packaging, and social media advertisements, convinces the target market to purchase DivaCup’s products through compelling design informed by research. Deliverables are directly relevant to the target audience through the strategic use of color psychology, messaging, typography, design style choices, and overall visual appeal. Incentives in the form of discounts and giveaways are offered through social media-based collaborations with companies whose values align with DivaCup’s. Using design to drive the campaign informs customers about health hazards that traditional period products pose, ultimately convincing them to make the switch to DivaCup’s menstrual cup. Campaign effectiveness will be measured through data collection on product sales or customer feedback and engagement on social media. It is expected that the target audience will follow through with the call to buy and use menstrual cups, becoming more informed about their bodies and investing their dollar in a healthier (and more exciting) way of managing menstruation.

Location

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

Start Date

22-4-2021 6:00 PM

End Date

24-4-2021 8:00 PM

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Apr 22nd, 6:00 PM Apr 24th, 8:00 PM

Do Good Design: Women's Vaginal Health

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

The vagina is one of the most absorbent parts of the human body, which poses problems for people who menstruate and use traditional period products like pads and tampons. Research has proven that the plastics, chemicals, and other materials used in such products create a staggering number of health-related concerns for individuals who use them. Health issues that can arise from using pads and tampons include yeast infections; bacterial vaginosis; Toxic Shock Syndrome; toxin exposure; deregulated gene expression; organ damage; abnormal tissue cell growth; and immune, hormonal, and endocrine system disruption. To deter menstruators from using traditional period products that can incur serious health problems, I created a design-driven campaign that encourages females ages 19–23 to purchase medical-grade silicone menstrual cups from the company DivaCup. The campaign, which includes modernizing DivaCup’s brand identity, packaging, and social media advertisements, convinces the target market to purchase DivaCup’s products through compelling design informed by research. Deliverables are directly relevant to the target audience through the strategic use of color psychology, messaging, typography, design style choices, and overall visual appeal. Incentives in the form of discounts and giveaways are offered through social media-based collaborations with companies whose values align with DivaCup’s. Using design to drive the campaign informs customers about health hazards that traditional period products pose, ultimately convincing them to make the switch to DivaCup’s menstrual cup. Campaign effectiveness will be measured through data collection on product sales or customer feedback and engagement on social media. It is expected that the target audience will follow through with the call to buy and use menstrual cups, becoming more informed about their bodies and investing their dollar in a healthier (and more exciting) way of managing menstruation.