Title

Vanitas Vanitatum: Creating a Marketing Campaign for an Art Exhibition

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Oral Presentation

Faculty Mentor Name

Brett DeBoer

Faculty Mentor Department

Art, Media, Performance, and Design

Abstract/Artist Statement

We face significant pressure from the media every day. Social media encourages us to spend time and money on our looks and our possessions, fueling discontent, materialism, and self-centeredness. News outlets bombard us with things to be upset about, instilling anxiety, anger, and contention. When misused, media can easily spread attitudes that are harmful to ourselves and others.

My purpose is to provoke contemplation of death to combat the negative influences in our culture and to promote reprioritization, contentedness, humility, and rest, by developing a marketing campaign for a one-person exhibition featuring my artwork. Each of the artworks will depict death in various mediums, including digital painting, drawing, and photography. The artworks will be incorporated into deliverables to promote the exhibition: three social media ads, an exhibition website, an event poster, and a magazine spread. I intend to target people with a degree of disposable income, free time, and exposure to social media.

Renaissance painters used the Vanitas genre to discourage vanity and encourage moral development. Artists like Jose Guadalupe Posada and Diego Rivera built upon the motifs of this style to criticize their government during the Mexican Revolution. Artists of the Avant-garde dedicated their artwork to similar ends. Researching how these artist used their art to promote social change will enable me to bring these ideas into a modern context, along with design principles like symbolism, metaphor, and color theory.

Phase one involves refining the theme of the exhibition, defining the target audience, and completing the social media ads. Phase two involves completing the website and a photo series. The final phase involves completing the event poster and magazine spread. My goals will have been successfully met when I have created compelling, visually appealing artworks and deliverables that form a cohesive campaign that expresses the theme of the exhibition.

Location

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

Start Date

24-4-2021 11:45 AM

End Date

24-4-2021 12:00 PM

social-media-post-01.jpg (943 kB)
An example from the social media ad series.

artwork-01.jpg (178 kB)
"Conversation with Death", one of the featured digital paintings.

artwork-02.jpg (947 kB)
A cow skull drawn with white charcoal, one of the featured drawings.

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Apr 24th, 11:45 AM Apr 24th, 12:00 PM

Vanitas Vanitatum: Creating a Marketing Campaign for an Art Exhibition

University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211

We face significant pressure from the media every day. Social media encourages us to spend time and money on our looks and our possessions, fueling discontent, materialism, and self-centeredness. News outlets bombard us with things to be upset about, instilling anxiety, anger, and contention. When misused, media can easily spread attitudes that are harmful to ourselves and others.

My purpose is to provoke contemplation of death to combat the negative influences in our culture and to promote reprioritization, contentedness, humility, and rest, by developing a marketing campaign for a one-person exhibition featuring my artwork. Each of the artworks will depict death in various mediums, including digital painting, drawing, and photography. The artworks will be incorporated into deliverables to promote the exhibition: three social media ads, an exhibition website, an event poster, and a magazine spread. I intend to target people with a degree of disposable income, free time, and exposure to social media.

Renaissance painters used the Vanitas genre to discourage vanity and encourage moral development. Artists like Jose Guadalupe Posada and Diego Rivera built upon the motifs of this style to criticize their government during the Mexican Revolution. Artists of the Avant-garde dedicated their artwork to similar ends. Researching how these artist used their art to promote social change will enable me to bring these ideas into a modern context, along with design principles like symbolism, metaphor, and color theory.

Phase one involves refining the theme of the exhibition, defining the target audience, and completing the social media ads. Phase two involves completing the website and a photo series. The final phase involves completing the event poster and magazine spread. My goals will have been successfully met when I have created compelling, visually appealing artworks and deliverables that form a cohesive campaign that expresses the theme of the exhibition.