Title

Choose Green

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Email

mlee2@pacific.edu

Faculty Mentor Department

Art and Graphic Design

Abstract/Artist Statement

To encourage eco-awareness and eco-friendly practices, I have created Choose
Green, an online advocacy group that connects wholesalers, businesses, and
customers. Many businesses — restaurants in particular — are creating a lot of waste, especially in the shape of styrofoam. To address this problem, Choose Green recognizes and promotes businesses that meet our “green standards,” and use eco- friendly products provided by our sponsor wholesale companies. Joining Choose Green will help businesses and their customers become more eco- aware. Businesses will be awarded for joining by gaining access to discounted products and advertised benefits. They will be motivated to be part of a bigger voice in taking a step towards minimizing their waste. They will attract a new target audience, the eco-shopper. Overall, this will motivate businesses and consumers to be more eco-friendly, and more specifically to reduce the use of styrofoam. Choose Green brand's visual identity is flexible and can be applied in many ways.
I have created an app, magazine ads, online advertisements, membership awards, a sample t-shirt and apron. I also designed materials promoting sponsorship
opportunities for eco-friendly product companies. For my app mock-up, I learned to use Adobe XD and created a functioning app
prototype. One of the most unique processes I am getting to use in this project is
wood burning. The award designs will be etched on wooden blocks with a laser
printer. My inspiration for this project came from my own values and the
eco-friendly lifestyle I try to live. As a designer, I have used my skills in typography and communication design to
encourage eco-friendly practices.

Location

Reynolds Gallery

Start Date

18-4-2018 6:00 PM

End Date

11-5-2018 5:00 PM

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Apr 18th, 6:00 PM May 11th, 5:00 PM

Choose Green

Reynolds Gallery

To encourage eco-awareness and eco-friendly practices, I have created Choose
Green, an online advocacy group that connects wholesalers, businesses, and
customers. Many businesses — restaurants in particular — are creating a lot of waste, especially in the shape of styrofoam. To address this problem, Choose Green recognizes and promotes businesses that meet our “green standards,” and use eco- friendly products provided by our sponsor wholesale companies. Joining Choose Green will help businesses and their customers become more eco- aware. Businesses will be awarded for joining by gaining access to discounted products and advertised benefits. They will be motivated to be part of a bigger voice in taking a step towards minimizing their waste. They will attract a new target audience, the eco-shopper. Overall, this will motivate businesses and consumers to be more eco-friendly, and more specifically to reduce the use of styrofoam. Choose Green brand's visual identity is flexible and can be applied in many ways.
I have created an app, magazine ads, online advertisements, membership awards, a sample t-shirt and apron. I also designed materials promoting sponsorship
opportunities for eco-friendly product companies. For my app mock-up, I learned to use Adobe XD and created a functioning app
prototype. One of the most unique processes I am getting to use in this project is
wood burning. The award designs will be etched on wooden blocks with a laser
printer. My inspiration for this project came from my own values and the
eco-friendly lifestyle I try to live. As a designer, I have used my skills in typography and communication design to
encourage eco-friendly practices.