Title

Choose Green

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Art and Graphic Design

Abstract/Artist Statement

To encourage eco-awareness and eco-friendly practices, I have created Choose
Green, an online advocacy group that connects wholesalers, businesses, and
customers. Many businesses — restaurants in particular — are creating a lot of waste, especially in the shape of styrofoam. To address this problem, Choose Green recognizes and promotes businesses that meet our “green standards,” and use eco- friendly products provided by our sponsor wholesale companies. Joining Choose Green will help businesses and their customers become more eco- aware. Businesses will be awarded for joining by gaining access to discounted products and advertised benefits. They will be motivated to be part of a bigger voice in taking a step towards minimizing their waste. They will attract a new target audience, the eco-shopper. Overall, this will motivate businesses and consumers to be more eco-friendly, and more specifically to reduce the use of styrofoam. Choose Green brand's visual identity is flexible and can be applied in many ways.
I have created an app, magazine ads, online advertisements, membership awards, a sample t-shirt and apron. I also designed materials promoting sponsorship
opportunities for eco-friendly product companies. For my app mock-up, I learned to use Adobe XD and created a functioning app
prototype. One of the most unique processes I am getting to use in this project is
wood burning. The award designs will be etched on wooden blocks with a laser
printer. My inspiration for this project came from my own values and the
eco-friendly lifestyle I try to live. As a designer, I have used my skills in typography and communication design to
encourage eco-friendly practices.

Location

Reynolds Gallery

Start Date

18-4-2018 6:00 PM

End Date

11-5-2018 5:00 PM

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Apr 18th, 6:00 PM May 11th, 5:00 PM

Choose Green

Reynolds Gallery

To encourage eco-awareness and eco-friendly practices, I have created Choose
Green, an online advocacy group that connects wholesalers, businesses, and
customers. Many businesses — restaurants in particular — are creating a lot of waste, especially in the shape of styrofoam. To address this problem, Choose Green recognizes and promotes businesses that meet our “green standards,” and use eco- friendly products provided by our sponsor wholesale companies. Joining Choose Green will help businesses and their customers become more eco- aware. Businesses will be awarded for joining by gaining access to discounted products and advertised benefits. They will be motivated to be part of a bigger voice in taking a step towards minimizing their waste. They will attract a new target audience, the eco-shopper. Overall, this will motivate businesses and consumers to be more eco-friendly, and more specifically to reduce the use of styrofoam. Choose Green brand's visual identity is flexible and can be applied in many ways.
I have created an app, magazine ads, online advertisements, membership awards, a sample t-shirt and apron. I also designed materials promoting sponsorship
opportunities for eco-friendly product companies. For my app mock-up, I learned to use Adobe XD and created a functioning app
prototype. One of the most unique processes I am getting to use in this project is
wood burning. The award designs will be etched on wooden blocks with a laser
printer. My inspiration for this project came from my own values and the
eco-friendly lifestyle I try to live. As a designer, I have used my skills in typography and communication design to
encourage eco-friendly practices.